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Prompt library

Best Prompt Library

Copy-and-run prompts for the parts of marketing worth handing to a model. Fill the square brackets, paste, done. New ones get added as they earn their place in client work.

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PreviewRead the full prompt on the card.
CopyOne click puts it on your clipboard.
AdaptFill every [SQUARE BRACKET] with your own detail.

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Marketing prompt

Ad angle generator

You are a direct response strategist. I sell [PRODUCT OR SERVICE] to [SPECIFIC AUDIENCE] at a price of [PRICE]. The main alternatives they consider are [COMPETITOR OR ALTERNATIVE].

Give me 10 distinct advertising angles. Angles, not headlines: each one should be a different reason someone buys.

For each angle return:
1. The angle in one sentence
2. The specific objection or hesitation it removes
3. The emotional driver underneath it
4. One example hook of 12 words or fewer
5. The channel it suits best and why

Rules: no angle may repeat the core promise of another. Rank the 10 from most to least differentiated. At the end, tell me which two you would test first and what result would prove the angle rather than the creative.

SEO prompt

Topical map builder

Act as a technical SEO strategist building topical authority.

Core topic: [TOPIC]
Business: [WHAT THE BUSINESS ACTUALLY SELLS]
Target market: [COUNTRY OR REGION]
Current pages: [LIST EXISTING URLS OR WRITE "none"]

Build a topical map:
1. One pillar page: working title, search intent, and what it must cover to be the definitive page
2. 8 to 12 cluster pages: title, primary intent (informational, commercial, transactional), the specific question each answers, and the stage of awareness it serves
3. For each cluster, the exact internal link it should send to the pillar and one sibling cluster it should link to
4. Any topic a competitor would cover that I have missed
5. Publishing order, with the reasoning

Do not invent search volumes or difficulty scores. Where you are guessing at demand, label it as an assumption I need to verify in a keyword tool.

ChatGPT prompt

Competitor teardown

You are a competitive analyst. Analyse this competitor for me.

Competitor: [NAME AND URL]
My business: [WHAT I SELL AND TO WHOM]
What I want to know: [THE DECISION THIS ANALYSIS SHOULD INFORM]

Return, in this order:
1. Their positioning in one sentence, in their words
2. Their actual offer: what you get, how it is priced, what is bundled
3. Who they are clearly built for, and who they are quietly not built for
4. Three things they do better than a typical competitor
5. Three genuine weaknesses, with the evidence for each
6. The gap I could occupy that they cannot easily copy, and why they cannot copy it

Split every claim into VERIFIED (you can point at something on the page) or INFERRED (your reasoning). Do not present inference as fact. If you do not have enough information for a section, say so instead of filling it.

Image prompt

Product hero shot

Commercial product photograph of [PRODUCT], centred, three-quarter angle.

Surface: [SURFACE, e.g. brushed concrete slab]
Background: [BACKGROUND, e.g. seamless warm grey studio backdrop with soft falloff]
Lighting: large softbox key at 45 degrees camera left, white bounce card camera right, subtle rim light separating the product from the background
Lens: 85mm equivalent, f/5.6, shallow but controlled depth of field
Mood: [MOOD, e.g. premium, quiet, editorial]
Colour: [BRAND COLOURS OR PALETTE]
Composition: generous negative space on the [LEFT OR RIGHT] for headline text
Detail: crisp product edges, realistic material texture, soft natural contact shadow

Do not include: people, hands, text, logos, watermarks, harsh specular blowouts, plastic-looking highlights, duplicated product parts, distorted geometry.

Output: square 1:1 and 4:5 crops of the same setup.

Video prompt

Short-form ad script

Write a 30-second short-form video ad script for [PRODUCT OR SERVICE], aimed at [AUDIENCE], for [PLATFORM: Reels, TikTok or YouTube Shorts].

The one thing the viewer should believe by the end: [SINGLE MESSAGE]

Return a table with these columns: timecode, shot description, spoken line, on-screen text, and why this beat exists.

Structure it as:
0 to 3s: hook that states the problem in the viewer's own words
3 to 8s: agitate with a specific, concrete detail rather than an adjective
8 to 20s: the mechanism, how it actually works, shown not claimed
20 to 26s: proof, [INSERT REAL PROOF POINT]
26 to 30s: one clear call to action

Then give me 3 alternative hooks for the first 3 seconds, each using a different lever: curiosity, loss, and contradiction.

Constraints: shots must be filmable on a phone with no crew. Do not write claims I have not given you proof for. Flag anything that would need a disclaimer.

Automation prompt

Workflow audit

You are an operations consultant specialising in marketing automation.

Here is a process we currently run manually:
[DESCRIBE THE PROCESS STEP BY STEP, INCLUDING WHO DOES WHAT AND HOW OFTEN]

Time it takes: [HOURS PER WEEK]
Tools we already pay for: [LIST TOOLS]

Return:
1. Each step classified as AUTOMATE FULLY, AUTOMATE PARTIALLY, or KEEP HUMAN, with the reason
2. For each automated step: the trigger, the action, the tool from my existing stack that does it, and the data it needs
3. The failure mode of each automation, what breaks silently, and the check that would catch it
4. Realistic time saved per week, and the setup time to get there
5. The one step I should automate first for the best ratio of effort to payback

Be honest about what is not worth automating. If a step takes ten minutes a week, say so and leave it alone.

Thumbnails are generated tiles until a real preview image is uploaded, so nothing here pretends to be an output it is not. The library is built to grow: each prompt is one self-contained card.

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