Blog · Case study insights · 8 min
Most websites don’t need more content
1.73M organic clicks came from fixing what was already published, rather than publishing more.
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Insights & practical guides.
Analysis from live client projects and step-by-step guides you can act on without hiring anyone. What worked, what did not, and what the data said afterwards.
The step-by-step versions of these guides get recorded on the channel, screen share and all, so you can follow along in your own account.
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Most websites don’t need more content. They need better structure.
A site reached 1.73M organic clicks and 27.1M impressions largely by fixing what was already published. What the audit found, what changed, and three checks to tell which problem you actually have.
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Articles & tutorials
Five published pieces. Filter by topic, or read them in any order.
Blog · Local SEO · 6 min
27 to 78 calls: what actually moved the needle
Five changes to one Google Business Profile, ranked by how much each mattered. The one most businesses skip did the most work.
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Blog · Small business growth · 5 min
How I split a $10,000 budget across nine channels
Splitting spend evenly feels fair and performs badly. The actual allocation, channel by channel, and the reasoning behind each number.
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Tutorial · Local SEO · 9 min
How to restructure a Google Business Profile
Six steps, in the order I run them. The exact process behind the HVAC project that went from 27 to 78 monthly calls.
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Tutorial · Technical SEO · 11 min
The technical SEO checklist I run on every site
Crawlability, indexation, internal linking and Core Web Vitals: the full audit sequence, with what to do about each finding.
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Showing all 5 published pieces.
Topics
What I write about
Everything here comes out of client work. If a topic has no article yet, it is because I have not finished a project worth writing up.
Local SEO
- Google Business Profile
- Service-area targeting
- Local citations
- Call tracking
Technical SEO
- Crawlability
- Indexation
- Internal linking
- Core Web Vitals
eCommerce
- Shopify
- Etsy SEO
- Amazon PPC
- Listing optimisation
AI + marketing
- AI visibility / GEO
- Workflow automation
- Research and audits
Small business growth
- Media planning
- Budget allocation
- Channel selection
Marketing thoughts
- Measurement
- Attribution
- What the data said
On video
Prefer to watch it done?
The tutorials above get recorded on the channel with a real account on screen, so you can follow the clicks rather than reading about them.
Alamin Digital Notes
Local SEO, eCommerce and AI-assisted marketing, step by step.
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it through?
Reading about growth is useful. Applying it to your specific numbers is more useful, and that part takes thirty minutes.
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